The NY Times, “With Coffee, the Price of Individualism Can Be High”

According to Ric Rhinehart, executive director of SCAA, Americans under the age of 40 think differently than their Moms about the price of coffee. Mom says, “The red can costs $5.25 and the blue can is $4.25. Her children say, “Coffee costs $1.75 to 3.75 a cup.”  No matter how you drink your favorite coffee, be sure to use a Thinsulate-insulated cup sleeve or cup lid to keep it hotter, longer!